Hey! My name is Matt Daly and I'm a 30 year old User Experience Designer based in Brisbane, Australia.
I have over 10 years full-time experience in the User Experience & Conversion Rate Optimisation space, specialising in e-commerce.
Outside of work I love photography (@ausfeels), anything social, cultural or outdoors, and have a massive passion for sport. I'm a self-confessed Brisbane Broncos tragic and am more excited for this year's Ashes series than some would consider healthy.
I help businesses reach strategic goals by advocating the user whilst understanding the financial drivers that ultimately impact the bottom line.
I work closely with customers and utilise a variety of industry standard tools to analyse behaviours, empathise needs, and ultimately design digital products on the back of it.
Once shipped, I utilise quantitative and qualitative feedback loops like AB Testing and In-Page Surveys to measure success and incrementally improve.
As the current User Experience Lead for Flight Centre Travel Group, Australia's largest travel company, I'm responsible for optimising the online booking engine user experience, as well as leading the greater UX team across multiple project streams.
Prior to that I was the User Experience Design Manager for EB Games, Australia's largest gaming retailer, where I was generally responsible for the incremental optimisation of their award winning e-commerce platform.
Here's some of my most recent work. I'm in the process of writing more - stay tuned!
In an effort to achieve some significant organisation goals in the digital commerce space, Flight Centre required an online booking engine that met the demands of the modern day traveller ...
View case studyHere's a quick snapshot of some of my work over the years.
I'm currently available for freelance projects or full-time work anywhere around the world. If you're interested in working with me, please get in touch!
0413 416 018